Obesity And Its Effects On Obesity - 1637 Words

Many people wonder how destructive can effects of obesity be. First of all what is an obesity? Obesity is an abnormal accumulation of body fat, usually 20% or more over an individual s ideal body weight. It is a very serious problem and is becoming very dangerous in today’s world. Obesity is now considered to be the second most preventable death in America, with tobacco being the first. As use of tobacco rates continues to decline, the obesity rates continue to rise. With that being said, death numbers of obesity are going to rise compare to tobacco (Obesity Consequences 2012). Obesity causes many health conditions, including heart disease, stroke, diabetes, high blood pressure, unhealthy cholesterol, asthma, etc. There are many social and emotional effects of obesity, including discrimination, lower quality of life, and a likely susceptibility to depression. Obesity in America has become an epidemic that has lasting psychological and physiological effects. Obesity has many lasting physiological effects that can effect one’s life perilously. People who are obese, compared to those with a normal or healthy weight, are at increased risk for many serious diseases and health conditions. Heart disease, stroke, type 2 diabetes, high blood pressure, and unhealthy cholesterol are the highest ones. Many people would like to know how being overweight can harm the heart. Everyone know huge body is required to have huge amount of blood in order for it to work properly. With that beingShow MoreRelatedObesity And Its Effects On Obesity970 Words   |  4 PagesObesity is the buildup of excess body fat, caused by the ingestion of more food than the body can use in which the extra calories are stored as fat. Obesity is measured by taking BMI, or body mass index of the person which is their height and weight and putting it into a formula. As stated by The Editors of Encyclopà ¦dia Britannica, â€Å"A BMI between 25.0 and 29.9 equates with overw eight and 30.0 and above with obesity. Morbid obesity (also known as extreme, or severe, obesity) is defined as a BMI ofRead MoreObesity And Its Effects On Obesity1692 Words   |  7 Pages  Ã‚  Obesity in America is a health issue which needs to be addressed, but many do not realize that obesity is an issue that needs to be addressed in more ways than one.   Because Americans are not knowledgeable in the issue of obesity, many in society view obese people as unhealthy and irresponsible and treat them with disrespect.   How to overcome and prevent obesity, its causes, and different treatments are all ways that obesity needs to be addressed; however, the disrespect towards those who are obeseRead MoreObesity And Its Effects On Obesity1068 Words   |  5 PagesObesity has been around for several thousands of years but hasn’t always been a serious epidemic. A higher amount of fat or stored energy used to mean a greater chance at surviving a famine, but those times are l ong gone in the industrialized world. As time has progressed, we’ve see an exponential growth in obesity rates despite our best efforts to slow it down. In order to contain and eventually decrease obesity rates, we would first need to know what fuels this powerful monster of the westernRead MoreObesity And Its Effects On Obesity Essay1282 Words   |  6 Pagesactually leading to an unhealthy lifestyle which is known as obesity. IV. Obesity is a condition of human body that is not as desirable Body Mass Index (BMI) due to accumulation of excess body fat in the blood vessels. A. According to Gary D. Foster, author of the article Primary Physicians’ Attitudes about Obesity and it’s Treatment ,this disease become epidemic in the society and not being solved as the patients’ fears to treat obesity is mainly due to their negative approaches towards this problemRead MoreObesity And Its Effects On Obesity1554 Words   |  7 Pages Obesity is a condition that is characterized by excess body weight due to the overconsumption of calories in relation to the calorie loss. There are however other associated causes of obesity that have been identified by the scholars and the variables involved in the trend of this condition have a significant correlation. Different tools have been implemented overtime in the management of obesity to mitigate the short term and the long-term effects that result from this conditionRead MoreObesity And Its Effects On Obesity Essay913 Words   |  4 PagesRecent years health experts have been warning people to control their weight and adopt a healthier lifestyle.Over time obesity is a still problem with our society today also, its rates have tripled especially in America.It is obvious we are losing the battle against obesity. Combating obesity and its numerous illnesses will not require more drugs to lower cholesterol, diet books. It will require rethinking our environment.Other measures need to be taken to tackle this international epidemic. AddressingRead MoreObesity And Its Effects On Obesity1612 Words   |  7 PagesApproximately 17% of children in the United States have been diagnosed as obese (Prevention, 2011). Although the prevalence of obesity has plateaued in the most recent years, the amount of children who are obese is still higher than what is desired. These obesity rates are alarming due to the effect it will have on them and their healthcare. As more children are diagnosed with obesity, the more children increase their risk of cardiovascular disease, h ypertension, and insulin resistance later as adults (NewbyRead MoreObesity And Its Effects On Obesity1281 Words   |  6 PagesThe famous actor and comedian, Will Ferrell, quoted on twitter, â€Å"Obesity doesn’t run in your family, no one runs in your family†. The joke was intended to be funny, but I’m sure it hit closer to home for a lot of people more than anything else. Many problems in America consist of low employment rates, global warming and, not to forget, obesity. What other country has issues that include the overweight factor? Exactly, none. While mostly adolescent teens to adults are struggling to turn their livesRead MoreObesity And Its Effects On Obesity895 Words   |  4 PagesRecent years health experts have been warning people to control their weight and adopt a healthier lifestyle.Over time obesity is a still problem with our society today also, its rates have tripled especially in America.It is obvious we are losing the battle against obes ity. Combating obesity and its numerous illnesses will not require more drugs to lower cholesterol, diet books. It will require rethinking our environment.Other measures need to be taken to tackle this international epidemic. AddressingRead MoreObesity And Its Effects On Obesity1092 Words   |  5 PagesObesity in America is rising with an alarming, and disturbing rate: more than one-third of adults (78.6 millions) are obese according to Center for Diseases Control and Prevention. In addition, no states in America have prevalence of obesity less than 20 percent; while the states having leading percent of obesity are Arkansas, Mississippi, and West Virginia. Obesity’s common effects on health are low life expectancy, high blood pressure, stroke, migraine, low back pain, etc. Furthermore, a recent

The Crucible By Arthur Miller Essay - 2170 Words

Throughout a person’s life, he or she is bound to make decisions that they will eventually consider mistakes. In the play The Crucible by Arthur Miller, the protagonist, John Proctor, committed not only a mistake, but also a sin, adultery. Proctor, who is a Christian, is married to a woman named Elizabeth Proctor and has three sons. Before he committed adultery, there was a seventeen-year-old servant working within his house named Abigail Williams. Abigail was the one who Proctor not only committed adultery with, but also lechery because he was in his thirties, while she was only seventeen. His wife would have probably never known about it, but the guilt was eating Proctor alive and so he confessed. He regrets ever committing adultery because consequently his household has become a cold place. Elizabeth cannot fully forgive Proctor for committing the sin, so she turns the environment of the house into gloomy place for Proctor. Throughout the play John Proctor has had to perfo rm certain things, which would make many people within the audience question if Proctor was a man of either conscience, character, or virtue. Conscience is a sense of what a person believes to be right and wrong. To form a mature conscience, people must communicate with others, that are considered to have moral wisdom, within communities. According to Richard M. Gula in his book Reasons Informed by Faith, â€Å"A criterion of a mature moral conscience is the ability to make up one’s mind for oneself aboutShow MoreRelatedThe Crucible By Arthur Miller1269 Words   |  6 PagesAt first glance, the playwright Arthur Miller in The Crucible highlights the historical significance of the Salem Witch Trials of 1692, but in fact it is an allegorical expression of his perception of McCarthyism. If the reader has some background information on Arthur Miller’s victimization as a communist, it is evident that the play is a didactic vessel illustrating the flaws of the court syste m in the 1950’s. The communist allegations were launched at government employees, entertainers and writersRead MoreThe Crucible By Arthur Miller1681 Words   |  7 Pagesof their way to the last dying breath to make sure they leave with a good or bad reputation. In one of the recent literature study in class â€Å"The Crucible† by Arthur Miller, Miller uses characterization to illustrate reputation throughout the play. â€Å"The Crucible† takes place in Salem, Massachusetts. It is based upon the Salem witch trails. In â€Å"The Crucible†, we journey through the life of three characters who reputations plays a major role in the play. The three characters are John Proctor, AbigailRead MoreThe Crucible By Arthur Miller1333 Words   |  6 PagesAs the various characters in The Crucible by Arthur Miller interact, the dominant theme of the consequences of women’s nonconformity begins to slide out from behind the curtains of the play. Such a theme revea ls the gripping fear that inundated the Puritans during the seventeenth century. This fear led to the famous witch-hunts that primarily terrorized women who deviated from the Puritan vision of absolute obedience and orthodoxy. Arthur Miller presents his interpretation of the suffering by subtlyRead MoreThe Crucible By Arthur Miller998 Words   |  4 Pagesmotivated by jealousy and spite. The Crucible is a four-act dramatic play production that was first performed on January 22, 1953. Arthur Miller used dialogue within the characters to cover the multiple themes; conflicts and resolutions, plus the few directions for the different actions of the play. The Salem Witch Trials were intended to be performed as the play however, when read, it can be more carefully examined and broken down to analyze the techniques. Miller, the playwright, uses literaryRead MoreThe Crucible By Arthur Miller1145 Words   |  5 PagesUnbalance Through The Centuries In Arthur Miller’s play, The Crucible, the author reflects the persecution of communists in America in the 1950’s through a recount of the Salem witch trials. It is often presumed that Miller based his drama directly off of events that were particularly prevalent in the years surrounding the publication of The Crucible- which was released in the year 1953, towards the conclusion of the Korean War. Although there was not a literal witch hunt occurring during this timeRead MoreThe Crucible By Arthur Miller1063 Words   |  5 PagesIn the English dictionary, there are three definitions of the word crucible. One is a metal container in which metals are mixed and melted. Another is a severe test. But the third definition, and the one that I think fits the best for this book, is a place or situation in which different elements interact to create something new. In my mind, this fits because all of the characters had their little grudges and dirty secrets. But when all th ose seemingly little things interact, they formed somethingRead MoreThe Crucible By Arthur Miller1285 Words   |  6 Pages Rationale, Morality, Stereotypes, Pressure, Self-Censorship, Unanimity, and Mindguards. Groupthink has also taken place in our history a a country. The play, The Crucible by Arthur Miller is about a the real-life Salem Witch Trials that happened in 1692 - 1693, in Salem, Massachusetts. Some symptoms of Groupthink found in the Crucible are Rationale, Pressure, and Self-Censorship. The Groupthink symptom, Rationale, is described as when victims of Groupthink ignore warnings: they also collectivelyRead MoreThe Crucible By Arthur Miller811 Words   |  4 Pages While The Crucible, by Arthur Miller, is only a four act play, it still resembles the format of a five act play. The five-act structure evolved from a three-act structure, which was made famous by Roman Aelius Donatus. Donatus came up with three types of plays: Protasis, Epitasis, and Catastrophe. The five-act structure helped to expand the three act structure, mainly made famous by Shakespeare through his many tragedies. Even though The Crucible contains only four acts, it still has the commonRead MoreThe Crucible By Arthur Miller1052 Words   |  5 PagesBuddy Al-Aydi Ms.Healy English 9 CP 14th October 2014 The Crucible Essay The Crucible was a novel written by Arthur Miller in the 1950’s. It was written in a format of the play, portraying an allegory of the Salem Witch-Hunts led by Senator Joseph McCarthy. The book is known to have a inexplicable plot. This plot is advanced by multiple characters in the book in order to ensure that the reader maintains interest with the material that is being read. The farmer, John Proctor, would be theRead MoreThe Crucible By Arthur Miller841 Words   |  4 PagesThe Crucible is a chaotic play, throughout this American classic Arthur Miller takes the reader through multiple events of terror and insanity. While creating a great on-stage play, Arthur Miller portrays his life through the events, the characters, and plot of The Crucible. Using vivid imagery and comprehensible symbolism, Miller manipulates the real personalities of the characters and events in 1600 Salem, Massachusetts to create a symbolic autobiography. Throughout this play, the reader experie nces

A Spineless Submission free essay sample

In The Awakening, by Kate Chopin, the struggling protagonist of the novel, Edna Pontellier, is warned that, like a bird, if she does not fly away from the ties of society and tradition that she has been caged in, she will find herself spiraling back into a weak and broken place. The author uses certain characters as foils for Edna to relate who they are in contrast to her and to fully illuminate who she is and who she wants to become. Edna’s choices directly reflect her goal to dare and defy the warning, but ultimately land her fluttering back to another locked cage. Mademoiselle Reisz, Adele Ratignolle, and Edna’s children are all individuals who highlight central themes of the book, the search for personal identity and the consequences of passion vs. reason, which lead Edna’s suicide to be the price of a spineless submission. Mademoiselle Reisz, the self motivated independent artist, is one of the first to constitute Edna’s search for her personal identi ty, but when Edna is challenged by the opportunity of self-devotion, she finds that dedication to her individuality and artistic expression alone will not satisfy her needs. We will write a custom essay sample on A Spineless Submission or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example, Edna claims herself an upcoming artist, but Mademoiselle Reisz proclaims that â€Å"one must possess many gifts-absolute gifts-which have not been acquired by one’s own effort. And moreover, to succeed, the artist must possess the courageous soul† (84). This statement proves that Mademoiselle Reisz provides and encourages Edna with the option for a social lifestyle that is not acceptable. This is valuable because it helps to illustrate the line Edna draws from where she is influenced enough to make that sacrifice to individuality and the artistic lifestyle, and where she simply will not have the drive to do so, nor will that satisfy her. Mademoiselle Reisz represents the alternate to the standard Victorian woman. For example, when she performs for Edna on her piano with such passion â€Å"The music grew strange and fantastic-turbulent, insistent, plaintive, and soft with entreaty†¦the music filled the room. It floated out upon the night, over the hou setops, the crescent of the river, losing itself in the silence of the upper air† (84). Piano playing was ordinarily just a hobby or a form of entertainment, but this shows how her provocative passion has become a form of self-expression. This is crucial because it attracts Edna’s rebellious nature, but at the same time that is the one and only thing Mademoiselle Reisz is passionate about; the rest of her life, in Edna’s eyes, is incomplete without one to love. Mademoiselle Reisz used her ‘wings’ the most to get away from society’s ties. As a result, Edna discovers that if she were to direct all her strength into becoming the individual artist, she will be wasting her time trying to distract herself from loneliness- the debt of pushing everyone away for that lifestyle. Through her relations with Adele Ratignolle, Edna finds that she cannot associate her personal identity with that of a â€Å"mother-woman†, which further develops her ch aracter. As Adele strongly limits herself to an acceptable standard and employs a foil from the unconventional, Chopin begins to shed new light on the second path that Edna turns away from as she says, â€Å"She was moved by a kind of commiseration for Madame Ratignolle, a pity for that colorless existence which never uplifted its possessor beyond the region of blind contentment, in which no moment of anguish ever visited her soul, in which she would never have the taste of life’s delirium† (74). This demonstrates Edna’s perception that Adele lives her life solely for her husband and her children and has never looked beyond that. This is a key thought because Edna’s desire for individuality does not exist in Adele’s shade of grey existence. Edna proceeds to express the contrast between sacrificing her being or, like Adele, sacrificing her soul as she says, â€Å"I would give up the unessential; I would give my money, I would give my life for my c hildren; but I wouldn’t give myself† (62). This shows how Adele urges Edna to give in to the role that she herself has taken on. This is an important factor in Edna’s journey because her defiance further develops the plot and leads her farther away from a life where she complies to subdue her sensual thoughts and actions. Edna’s childlike urges and perspective on life represent her repressed youth, but this born again enlightenment leads her to confront her children, Raoul and Etienne, and to decide whether the consequences of passion is greater than that of reason. For example, Edna’s children momentarily disrupt her ‘flight’ as Chopin adds that their existence also provides her with another option; â€Å"The children appeared before her like antagonists who had overcome her; who had overpowered and sought to drag her into the soul’s slavery for the rest of her days. But she knew a way to elude them† (151). Edna has to ma ke the decision of whether she can still keep her soul, but sacrifice the value of her time for the sake of her children, but she finds that because of the pressures of society, it is impossible to do both. Unlike being married, Edna finds there is no way out for this rut in her self-discovery. For example, Edna does not take into consideration the significance her decisions will make and Madame Ratignolle says to her, â€Å"In some way you seem to me like a child, Edna. You seem to act without a certain amount of reflection which is necessary I life. This is the reason I want to say you mustn’t mind if I advise you to be a little careful while you are living her alone† (127). This proves that her rash actions will not always be the best choice. Although her children might have been a block in the road to the novel’s ending, they represent a final decision that will make or break her life. When weighing the consequences of freeing herself from her children and r etaining her withheld individuality, Edna decides that self-expression will satisfy her more, ultimately leading straight into to ‘flight’ down into another cage. Mademoiselle Reisz, Adele Ratignolle, and Edna’s children are all key characters that Chopin uses to accentuate central themes of the book, the search for personal identity and the consequences of passion vs. reason. Throughout the novel, they each pose different pathways and explorations to Edna’s individualistic solitude which directly contrast and help advance the plot to her suicide. Edna’s failure to dare and defy, and inconsideration of the warning issued toward her, leave her feeling as if there is no way out. Kate Chopin chose to write this novel not only to tell the story of one woman’s journey to get to the goal of freedom from the ties of society, but of Victorian women of that era, and furthermore for eras to come. The search for personal identity and weighing certain consequences are apparent not only in my adolescence, but this novel reflects the contemplation I will encounter later in life; can I dare and defy? Like Edna, I can either make a decision to fly high above the ties of society or to come back weak and disabled. I would strongly recommend this novel to people of all ages because it makes you think twice about your own outtake on life. I would most definitely suggest more males to read this novel in order to reach a more profound understanding of a female mind; but beware this is not the tale of an empowering fulfillment it is the journey to a spineless submission.

Marleys partner was Scrooge Essay Example

Marleys partner was Scrooge Paper A Christmas Carol is a straightforward allegory. An allegory is a type of narrative story in which events or characters represent a certain idea or theme, which relies heavily on symbolism. Dickenss story is about a greedy, selfless man called Scrooge who is the opposite of what Christmas means. The first line of the novel Marley was dead, Marley we learn was once Scrooges partner and who comes back as a phantom to warm Scrooge to change his ways otherwise he will become a wondering phantom like Marley once dead. Dickens uses symbolism before the book is even open. The title A Christmas Carol. The novel isnt about a carol but carols show joy, happiness and a time for everyone to come together. The main character Scrooge shows the opposite to the title as he was a greedy, cold man, No warmth could warm, nor wintry weather chill the heaviest rain, snow, hail and sleet could boast of the advantages over him in only one respect. The way Scrooge is described in the novel, is as the weather, as the fog in the courtyard thickens as he leaves work, as if the fog were Scrooge. Musical imagery is used, like the title, as staves and used not chapters, which shows that the theme of the carol is brought through the whole novel. We will write a custom essay sample on Marleys partner was Scrooge specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marleys partner was Scrooge specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marleys partner was Scrooge specifically for you FOR ONLY $16.38 $13.9/page Hire Writer This creates a mood of happiness and song. Scrooge is introduced in the first staves as the greed in humanity. Marley is also introduced in the fist stave but only as a phantom. Marley was dead. The first line shows that the living dead could come into the novel. Marley being Scrooges partner is exactly like Scrooge, a mirror image. Scrooge and Marley sounds like brothers, or very close friends. Marley returning one night, Christmas Eve to warm Scrooge how he should change his ways before he ends up like Marley, a wondering, free phantom all chained up with his own greed. Scrooge representing the greed of humanity in the novel and Marley being the conscience of mankind. When the two gentlemen visited the counting house to collect for charity and food for the homeless, Scrooge managed to turn this charitable gesture into a something cold. Scrooge begins to talk about places for the homeless to go, but not foster homes or an orphanage Scrooge says are there no prisons, union workhouses and treadmills which they can go to. These words show that Scrooge only cares for one person, himself and finishes with its not my business good afternoon gentlemen forcing the men out with out giving any contribution. Fred is the exact opposite of his uncle Scrooge. Fred symbolises the joy and happiness of Christmas. Fred is undaunted by Scrooges refusal to dine with him on Christmas. Fred says that Christmas is the only time I know when men and women seen by one consent to open their shut up hearts freely, Fred shows the true joy of Christmas. Bob Crachet is a worker for Scrooge and is dependant on him, even though Scrooge doesnt really care for him in the slightest. Scrooge had a very small fire, but the clerks (Bob) fire was so very much smaller that it looked like one coal this proves that Scrooge never cared for anyone not even his own employees. The counting house along with Scrooges cold, bitter greed strengthens Scrooges appearance as a hollow man even though not much is said about his work place Counting brings money into sight which is the only thing Scrooge really cares for. When Marleys ghost appears and talks to Scrooge, he sees the large chain around his body. Scrooge notices that it is made out of catch boxes, keys, padlocks, ledges, deeds and heavy purses wrought in steel. This is to symbolise everything that Marley forgot in life. He made it link by link and yard by yard and of my own free will I wore it. Marley goes on to say how Scrooge also beers a large heavy chain himself but really it symbolises his conscience as that is what Marley is the conscience of mankind. When Marley leaves, Scrooge goes to the window only to see the sky full of phantoms like Marley all wearing chains similar to his and all had a partner. Marleys partner was Scrooge but he was still alive so Marley was alone for now as if Scrooge didnt change his ways then he would be joining Marley and the other phantoms, as they all symbolise what would happen to man if they carry on there bad ways. The partners were all linked together. Scrooge knew most of them from their lives, as they must have been in the same trade as Scrooge. Stave two doesnt introduce many more characters. The first ghost that Marley warned him of came at one oclock at night, the Ghost of Christmas Past.

Baffled by choosing keywords for your LinkedIn Profile HEADLINE

Baffled by choosing keywords for your LinkedIn Profile HEADLINE Many people are flummoxed when it comes to choosing a LinkedIn profile headline.   What keywords should they include?   How do you get that up and down symbol ( or a Tagline / Unique Selling Proposition (USP)? This article will mainly address the last question:   Keywords or USP?   The answer to the question depends on your main goal with your LinkedIn profile. Below you will find several situations you might be in.   Find yourself as closely as possible and handle your headline in the most appropriate way for your situation.   If you don’t find yourself exactly, find the nearest match and adjust from there. 1.   You are a job seeker and you want to be found in searches.* If you are a job seeker, your main goal is probably to be found and contacted by recruiters and hiring managers.   If so, you need to focus on keywords in your headline.   Keywords are the terms a recruiter would be searching for if looking for someone like you. The prevailing wisdom is to choose 4-5 words as keywords and leave it at that.   Adding extra words or extra characters like your email address may serve to dilute the effectiveness of your headline. Examples of good headlines are: Manufacturing Supply Chain Executive | Asia Procurement Contract Specialist | Treasury Manager Account Executive | OEM Sales | Field Sales | Territory Manager Director Communications | Branding | Online Marketing | Social Media Note these headlines zero in on the most essential keywords and do not add any fluff to dilute their impact. Some job seekers write â€Å"Open to New Opportunities† in their headline.   Some recruiters actually search on the term â€Å"opportunities† and might find you that way.   Other recruiters will skip over you if you put that phrase in your headline.   My advice is to try it one way, and if you’re not getting the attention you want, try it another way.   That’s the beauty of social media †¦Ã‚   nothing is ever engraved in stone. 2.   You are a job seeker and your main goal is to look good when people find you. Perhaps you are currently employed and doing a very selective and confidential job search.   Or perhaps you want people to look for you primarily after you have contacted them.   If so, you may not particularly be looking to be found in searches.   In this situation, you have more flexibility when crafting your headline.   I recommend that you write your job title and a catchy phrase, tagline, or Unique Selling Proposition. Examples: High-Powered Financial and Analytical Trainer | Propelling International Business Teams to the Top Program, Process and Project Manager | Creating and Implementing Innovative Technological Solutions Managed Care Professional | Building relationships with attention and integrity For more ideas on catchy headlines, see my article, Your LinkedIn Profile *HEADLINE* What Would Draw You In? 3.   You are a business owner or professional and you want people to find you.* If you are a business owner or professional wanting to attract clients, stack your headline with the keywords your clients would be searching on.   My headline says: Essay Resume Writer | Executive Resumes | Personal Statements | LinkedIn Profiles | Web Copy The result of having these keywords in my headline (and also in my summary, specialties and job titles) is that many people find me when they are seeking the services I provide. During admission season I change my keywords to emphasize college essays and MBA Admissions consulting. Change your keywords as much as you want until you get the number of visitors to your site each day that you’re looking for. 4.   You are a business owner or professional and you just want to build a close network of solid business connections. If you are laying low on LinkedIn and selectively building a network, really all you need is your job title and organization.   LinkedIn will take care of that for you. *NOTE TO THOSE IN CATEGORIES 1 3:   Remember that the number of hits you get on your LinkedIn profile will always increase when you increase your number of connections.   For more on that topic please view my signature webinar, How to Write a Killer LinkedIn Profile. BEWARE of the LinkedIn Default!   If you update your current job position, LinkedIn automatically changes your headline unless you catch the box that lets you opt out.   If this happens, take control and change your headline if you want it to say something different! Like so many things, there is no â€Å"one size fits all† answer to the LinkedIn Headline question.   If you’re not sure what the best way is to approach yours, comment below or contact The Essay Expert for assistance in crafting a KILLER LinkedIn Profile!

20 Terms Every Content Writer Needs to Know

20 Terms Every Content Writer Needs to Know Crafting content for businesses and their marketing agencies can be a decent earner for aspiring writers. But if you want to be taken seriously, you need to get the lingo right. Dan Brotzel of UK agency Sticky Content walks us through some of the essential terminology So, youve got your first content commission – a series of blog posts perhaps, or some new web copy. What usually comes next is a briefing form. The brief may be a detailed document of several pages, or it may be a couple of pages in an email. It may have been written just for you, or – more likely – for lots of other people working on the project as well, from marketers to web developers. ​​​​​​​ Your first job is to go through the brief, understand whats required, and come back with any questions. Heres a handy guide to some of the phrases you may come across Amends. Content work always goes through several rounds of amends on its way to approval. Your agreement may cite a certain number of rounds of amends that you will carry out; if not, its worth asking about this up front. While you shouldnt worry that there will be things to tweak, you should make sure that the amount of amends isnt getting unreasonable or turning into a rebrief. Brand voice. This is the verbal personality that your copy should convey. Guidance may come in a tone of voice document or in a brief description, e.g. friendly, straightforward, positive. If in doubt, ask for examples of voice they like. Call to action (CTA). All content should lead to a next step you want your reader to take, such as Call us now or Get a quote. Knowing the CTA will help you focus your writing. Compliance. In heavily regulated industries such as finance, a Compliance team will review the copy for potential issues such as making claims (the cheapest cover ever!) that cant be backed up. Its worth asking up front what sorts of things they normally look for. Conversion. The action that you want people reading a piece of content to take, such as downloading a report or making a purchase. Copydeck. Simply the document that contains your copy. This may take the form of a templated doc that you are asked to write content into. Distribution. How your content will reach people, for example via email, social channels or search results. Engagement. A slippery word that really just means people acting on your content in some way, e.g. Evergreen content. Content thats designed to have a very long shelf-life so needs to be written in a way that wont quickly date. Hygiene content. Essential content that keeps a website working, such as FAQs, Help content and About us content. This is distinct from Hub content (regular editorial-style content such as posts and articles) and Hero content (big campaign material). Key phrases. Words you may be asked to work into your copy, to help it appear in relevant search results pages. Landing page. The page that people arrive at after clicking on a search result, especially a paid-for one. There is a whole best practice for writing and designing these to drive conversions. Listicle. An article written in list form, usually beginning with a number. Localization. Translation. Sometimes you will be asked to write copy thats easy to localize, meaning it should steer clear of idioms and very specific cultural references that could get lost in translation. Newsjacking. The practice of creating some content triggered Optimization. Basically, improving things through an ongoing process of testing and learning. A page thats been optimized for search, for example, is one that has been written and designed to have the best chance of driving search traffic. Personas. Many bigger companies will have developed character sketches that stand in for key segments of their target audience. Often theyll have a nickname such as Sally, the savvy shopper or Dave, the silver surfer. These profiles can be very useful to help you pitch your copy correctly. Pay Per Click. The paid-for ads that appear among your search results when you look for something via a search engine. Pay per click is abbreviated PPC. The search engine gets a small fee whenever anyone clicks on an ad. Stakeholders. People with a governance interest in your content, such as Compliance, Product, and Brand. All review the content, and some may have an input into its creation. Stakeholder reviews inevitably lead to amends. Traction. A fancy word for response. As in: We want to see how much traction this first ebook gets, then well decide whether to do another one. Wash-up. A meeting where the work is reviewed after its gone live. You may not be asked to attend this, but you may hear feedback from it thats useful for your next commission. When interrogating a brief (as marketers like to say) you can inspire confidence

HR Essay Example | Topics and Well Written Essays - 1250 words

HR - Essay Example But, if you try to please everyone by doling out good reports, your seniors might question your judgment and ability to differentiate between good and bad workers. Therefore, most of the initiating officers tend to take the performance appraisal process as a millstone round their necks. 2. Definition Wikipedia (2011) described performance appraisal as a systematic method of evaluating an individual’s on the job performance against pre-determined standards and his/her potential for the future responsibilities usually by his supervisors or managers. 3. Purposes of Performance Appraisal One may count as many as twelve purposes of performance appraisal; however, the most basic is to provide information about job performance. Following are the important purposes of performance appraisal:- 3.1 Basic Purpose. The basic purpose of performance appraisal is to get information about how people are doing their jobs and find the problems affecting the overall performance of individuals (Mu rphy & Margulies 2004). 3.2 Judgmental Purposes In judgmental perspective, performance appraisal may provide a basis for reward allocation, identification of high performance/high potential individuals and low performance/low potential individuals. ... 4. Benefits The process of performance appraisal helps both the managers and the workers by providing employees an opportunity to indicate the direction and level of their ambitions. It induces leaders to take interest in their subordinates’ development which in turn becomes a motivation tool in helping the organization to retain the ambitious and capable personnel instead of losing them to the competitors. It identifies areas where specific training is needed, desired, or available. Performance appraisal can be used as a motivational and encouragement tool for employees who have been trying to perform well (Rao 2004). Performance appraisal is also a means for communicating and documenting dissatisfaction in respect of unacceptable employee performance. It provides a reliable basis for making a myriad of organizational decisions concerning promotions, deputation, rewards, postings at key appointments, etc. 5. Process for Performance Appraisal Since a good report can qualify th e individual for more important responsibilities, more rewarding assignments and promotion to higher ranks, therefore, a development plan should be preferably tailor made for each employee. In general way, a development plan should include the following steps:- 5.1 Analyze Job Duties and Responsibilities Job duties and responsibilities should be clearly spelled out and be available in written form for the benefit of the organization as well as the individual (Elizabeth et al. 2006). 5.2 Establish Standards of Job Performance Standards of performance for each job should be established and known to both initiating officer and the subordinate (Ziagon